The city of Naperville, Ill., earns high grades for the educational campaign it’s assembled to accompany the city’s smart meter deployment.
Customer engagement is one of the most critical aspects to consider when deploying a smart meter program. Without customer buy-in, deployments can go wrong quickly, or fail to get off the ground entirely.
The municipal utility of Naperville, Ill., hit a home run when it comes to customer engagement and education. Make that a grand slam. Naperville officials have deployed numerous programs to peak the interest of rate payers as the city prepares for a full rollout this November to its 57,000 customers, which includes 50,000 homeowners.
Naperville, a city of 145,000 residents located 30 minutes west of Chicago, has turned to innovative measures such as recruiting smart meter ambassadors to promote the Naperville Smart Grid Initiative, and measuring RF signals in an effort to alleviate concerns about health issues from the very low levels of RF emitted from smart meters.
According to Nadja P. Lalvani, community relations manager for the city of Naperville, outreach programs like these are groundbreaking when it comes to the electric utility industry.
Autovation attendees will learn first hand about the special customer engagement programs utilized by Naperville, as well as other details regarding its DOE grant and partnership. Dave Tilson, a senior manager with smart grid consultant West Monroe Partners, will join Lalvani at the podium. West Monroe assisted Naperville with its smart grid application, built the business case and also assists with community outreach.
Naperville has installed 80 meters out of a 200-meter pilot that will be completed by September. The city sought customer buy-in for the project immediately upon receiving its $11 million stimulus grant in 2009 and has created an interactive web site where customers can learn about the program.
The utility has relied heavily on three highly successful portions of their community outreach campaign.
- Recruiting residential and business customers to act as smart meter ambassadors to spread the word about the initiative and its goals.
- Deploying a Smart Grid Customer Bill of Rights.
- Including thorough RF emission testing to assure the safety of smart meters
The ambassador program has been highly successful in utilizing an educated customer base to promote the program to fellow rate payers. So far, more than 30 customers have signed up.
“We’re very excited about this program and the benefits that will result,” says Lalvani. “As far as we can tell, no one else has implemented a program like this.”
Tilson notes that having customers promote the benefits of the program allows rate payers to form their own opinion of the smart meter initiative. “This is not just something coming from the city, it’s coming from customers and neighbors,” says Tilson. “There is a culture of not trusting the government, but that element is taken away by having this group of people advocate for us.”
The Smart Grid Customer Bill of Rights spells out the rights of customers in terms of the right to be informed, the right to privacy, and the right to data security.
When it comes to addressing safety concerns, Lalvani says that the city will measure RF emissions from smart meters and collector units, and then isolate those readings from whatever ambient RF emissions are present naturally in each neighborhood. The effort will cost about $25,000, mostly in hardware costs to purchase the measuring meter.
“This is being done in direct response to some concerns expressed by our residents on the safety of smart meters,” says Lalvani. “I have not heard of other utilities that have added this additional step to their projects. But we’ve been contacted by several municipal and investor-owned utilities that are interested to see the results of our testing.”
Naperville’s smart grid initiative benefits from the fact that its customers are very tech-savvy and interested in energy conservation efforts. For example, 25 percent of the utility’s customers have signed up for paperless billing, and 10 percent are enrolled in voluntary renewable energy programs. Additionally, 7 percent of cars registered in Naperville are hybrids.
“As we expected, our residents are very excited about this smart grid project, mainly because it is great for the environment and offers customers more options and tools when it comes to managing their electric usage,” says Lalvani.
Naperville’s city-owned utility was the only electric utility in Illinois to receive a stimulus grant from the American Recovery and Reinvestment Act, when the U.S. government distributed more than $3 billion to modernize the U.S. electric grid. The $11 million Naperville received represents 50 percent of the expenditure for the initiative.
The smart grid program is funded entirely by the municipality. When the program is fully deployed, the city will offer both flat rates and time-of-use rates, which will allow customers to save money on their energy bill by converting their energy usage to off-peak hours.
The presentation at Autovation is Tuesday, Sept. 27 at 3 p.m.